Here's an example of two separate OOH-focused concepts we presented. While both concepts had to portray a global university who speaks on a higher plane of intelligence, our boards also had to be memorable and clever enough to have simple, low-engagement billboards serve at the epicenter of all our creative in the campaign.
In the end, the client was torn between both the below concepts. Unable to choose, they greenlit both and tested them. Win-win for us!