BASF

Campaigns · Direct mail · Print

I joined the first creative team on BASF’s new account at VMLY&R. These pieces come from about six months of brand and product campaigns.

For Revytek, we wrote unbranded direct-mail ransom notes from the perspective of heat, drought and frogeye leaf spot. Each threat had its own voice and visual treatment, making crop protection the start of a story rather than a product explanation.

Art direction: Kelly Pullen. Illustration: Joel Holland (Heat), Johnathan Gray (Drought) and Dirty Bandits (Frogeye).