BRANDING | EXPERIENTIAL | DIGITAL CONTENT
It’s finally come to this. Germs are universally disgusting, awful, grimy little creatures who thrive on our weaknesses. They even go after our kids. Now everyone agrees: it’s time to get rid of germs. But that takes strength in numbers, and so it begins with an effort to rally the troops worldwide with aggressive, military-style recruitment. We’re assembling a militia whose sole purpose is to destroy every last germ on earth. And our secret weapon that'll win this war? Germ-X.