Overused phrases get overused for good reason.

 

Many of our industry clichés (perhaps unknowingly?) circle the same runway. Take a few of these all-time word-vomit classics for example:

 

• Turn the problem into the solution!

• Spin your biggest weakness as your biggest strength!

• The tallest blade of grass is the first to get cut!

• The early bird gets a worm but the second mouse gets cheese!

• The harder you try not to fail the more likely you will!

 

The list goes on and on. But while throwaway phrases tend to get, well, thrown away, they point to an important truth we'd be foolish to overlook — that the answer to most hotly debated problems is a reframing of the problem itself.

 

That’s when we writers walk in.

 

The future of strategic storytelling sits at the intersection of advertising and journalism. The persuasion business is another way of saying that.

 

Often considered conflicting concepts rooted in opposing ideas, it's now more important than ever that we operate under the open secret that advertising and journalism are two sides of the same coin: persuasion.

 

"JOURNALISM IS PRINTING WHAT SOMEONE DOESN'T WANT PRINTED. 

EVERYTHING ELSE IS PUBLIC RELATIONS." -GEORGE ORWELL

 

But without journalism there’d be no advertising and without advertising, there’d be no journalism. Right? Maybe.

 

It’s much more complicated than that.