© Jake Houska 2019. Kansas City, MO, USA. All rights reserved. Advertising content was reformatted for education purposes. Yours. Please don't try these products. They underwhelm. In the case of accidental persuasion, consult a physician right away.

 

Hi, Ralph and Rufus!

AD AGENCIES DON'T RUN ADS

If ads work, why don't ad agencies run more of them?

TL; DR - I pissed my pants playing hockey in third grade.

A handy guide for keeping your head in the sand.

RAISING A CHILD YOUR AGE

A few weeks after he was reported missing I thought my little brother was dead.

Variety is the spice of life. Monotony is the meat.

Bullshit makes for bad news;

worse branding.

A little perspective takes you far. Specifically, to adulthood.

FLUNKING FORWARD

This is how you innovate: you fail your way to an answer. 

THE RISK TAKER'S PARADOX

The truth is, you failed because you were scared.

Reflecting on Robert McKee’s ‘Story’ Seminar.

ART vs. BASKETBALL

Making sense of the ad business.

RISKTAKER'S PARADOX

The truth is, we fail most often when we refuse to.

Reflecting on Robert McKee’s ‘Story’ Seminar.

Smelling colors, hearing textures and feeling ideas.